Web Designer, Project Management
3 Months - Jun to Oct 2020
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this work. All information in this case study is my own and does not necessarily reflect the views of platform.
BioPro Scientific is a new start-up company that innovates products for research and development in two fields: electrochemistry and neuroscience. The goals of redesign were to
The potential clients are the agencies and current clients in the fields of electrochemistry and neuroscience.
How to make it easier for users to learn about the company’s products? How does the website architecture accommodate new product roadmaps? How to expand the company’s customer basis on the Internet using its website?
The company’s products belong to two different fields—electrochemistry and neuroscience. Redefine product classification to guide users for the products they need.
The company’s products belong to two different fields—electrochemistry and neuroscience. Redefine product classification to guide users for the products they need.
The outlook of BPS products is very different from that of traditional products. This makes it challenging for visitors to understand product purposes and applications at the first time.
Limited by the existing template, product content did not fit into the page layout and scattered in different pages.
Establish the connection of a product across different pages: Home/Product/Application
Establish multiple channels of contact so that users can learn more about products and the company
Adjust the overall website style and elements to enhance the website image
Through the design process, I kept asking myself: “How to redesign the product to best meet users’ needs?” “How to deliver the advantages of the redesign version?” Following these inquiries, I rethought the website architecture from the viewpoints of different industries. Participating in product shooting planning also allowed me to integrate user scenarios into the photos, further reducing user cognitive fatigue when interacting with the website and improving the speed of content delivery.
