Solo Designer
Create a content discovery page for personalized searching that provides a fast and trustworthy shopping experience
2 Days - JUL 2024
To deepen my understanding and expertise in the consumer-facing market by researching leading e-commerce platforms, specifically Shopee.
I aim to explore consumer preferences in navigating a wide range of product offerings and investigate how consumers discover the right products that meet their needs effectively.
Shopee aims to provide affordable prices, and a convenient online shopping experience. Its free delivery offer helped it grow quickly in the Taiwan market since October 2015.
In less than two years, it became a leading e-commerce platform in Taiwan,
with over 10 million members and 8 million monthly transactions.
I interviewed 6 Shopee users from Taiwan to understand their behavior and pain points. They shared their experiences from the past 1.5 months, detailing how they search and make shopping decisions.
